Counseling
86% of Pet Owners would prefer that their veterinarian recommend an appropriate diet for their pets, however, most end up relying on retail sales people or direct to consumer advertisements to make nutritional decisions for their pets. Because of the rapidly growing number of specialty diets, less than 50% of veterinarians feel that their staff is adequately trained on available diets and only 2-3% of pet owners purchase diets from their veterinary clinic. The DVMdiets Network offers diet educational programs, resources, and training to veterinary professionals to enable them to properly counsel their pet owners and maintain the role of a trusted source for nutritional information.
Control
The movement of specialty diets from the veterinary clinic to retail stores has left veterinary professionals in the dark regarding adherence to recommended diets. Although nutrition is discussed with pet owners on over 80% of office visits, the growing number of diet brands and low profit margins on the products has made it nearly impossible for veterinarians to stock and adequate variety in their clinic. The DVMdiet Network allows veterinary professionals immediate access to over 70 specialty and therapeutic diets without having to stock the products. The diets are conveniently and affordably home delivered to their clients with detailed, pet level reporting available to the veterinarian.
Compliance
Compliance to specialty and therapeutic diets is important but typically very low- the average therapeutic diet prescription results in only two bags purchased by the pet owner for the life of that pet. Because convenience typically drives compliance, pet owners are quick to substitute a similar looking diet for their pets recommended diet- this results in a lack of a consistent nutritional regiment for their pets. DVMdiets offers convenient, affordable home delivery for over 70 specialty and therapeutic diets, refill reminder services, and an auto-refill program that takes the hassle of purchasing diets away. All of these services have been proven to significantly increase diet compliance resulting in happier, healthier pets.
Education
Despite the fact that nutrition is discussed on over 80% of clinic visits, more than half of veterinarians feel that their staff is not adequately trained on available specialty diets. The DVMdiet Network partners with industry experts and product manufacturers to bring the latest information on nutritional guidelines, trends in companion animal diets, and product information direct to veterinary professionals. Our Education Center provides live and on demand presentations, current articles, and helpful industry links. All of this is designed to equip staffs with the knowledge and resources needed to properly guide their clients on proper pet nutrition.
